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Destination management organizations deliver travel-related information through visitor guides to build destination awareness and attract potential tourists. Therefore, this research aims to investigate how people read such a guide, understand their attitudes and to provide recommendations on enhancing its design.

This research used eye-tracking technology in tandem with surveys and in-depth interviews. Eye-tracking technology uncovered the elements of a visitor guide that attracted particular attention, whereas surveys and interviews provided deeper insights into people’s attitudes toward them.

People do not spend attention equally on each page of a visitor guide. Instead, they look at the reference points (i.e. photo credits, photos, headings and bolded words) and then read the adjacent areas if the information triggers their interest. The characteristics of the attractive components of a visitor guide were discussed and suggestions on designing a more appealing guide were provided.

The triangulated approach not only generated objective and insightful results but also enhanced research validity. This exploratory sequential mixed method can usefully be applied to test other stimuli and assess attention.

To be deemed appealing, a visitor guide should avoid ads unrelated to the destination, include more photos, use the list format and bolded words, add stories or selected comments from social media and provide well-designed maps.

This research fills a gap in the literature by using a triangulated approach including eye-tracking, survey and interviews to examine a 68-page visitor guide. The concept of reference-point reading behavior is proposed. Practical implications are discussed to improve the design of a visitor guide.

Grey modeling technique is an important element of grey system theory, and academic articles applied to agricultural science research have been published since 1985, proving the broad applicability and effectiveness of the technique from different aspects and providing a new means to solve agricultural science problems. The analysis of the connotation and trend of the application of grey modeling technique in agricultural science research contributes to the enrichment of grey technique and the development of agricultural science in multiple dimensions.

Based on the relevant literature selected from China National Knowledge Infrastructure, the Web of Science, SpiScholar and other databases in the past 37 years (1985–2021), this paper firstly applied the bibliometric method to quantitatively visualize and systematically analyze the trend of publication, productive author, productive institution, and highly cited literature. Then, the literature is combed by the application of different grey modeling techniques in agricultural science research, and the literature research progress is systematically analyzed.

The results show that grey model technology has broad prospects in the field of agricultural science research. Agricultural universities and research institutes are the main research forces in the application of grey model technology in agricultural science research, and have certain inheritance. The application of grey model technology in agricultural science research has wide applicability and precise practicability.

By analyzing and summarizing the application trend of grey model technology in agricultural science research, the research hotspot, research frontier and valuable research directions of grey model technology in agricultural science research can be more clearly grasped.

Given Bali's prominence in Indonesia's hospitality industry, tourist hypermobility regarding food preferences following the COVID-19 pandemic continues to be a source of contention. As such, this chapter will investigate extreme mobility by examining how ‘the flashpackers’ construct their nomadic lifestyles. This chapter focuses on the ‘freedom to eat’ in a variety of different types of restaurants throughout the destination – creating a pattern of hypermobility. Flashpacker's hypermobility data come from a network analysis of TripAdvisor reviews – with Bali (Indonesia) serving as the case study location. According to the analysis's findings, there are eight distinct preference groups for food and beverage products in Bali. It was discovered that at least five ‘star factors’ contributed to preferences across the eight groups, including (1) ratings, (2) popularity, (3) ownership, (4) social media and (5) price. In light of these factors, the chapter concludes that research into hypermobility in small island destinations is still in its infancy. It is critical to promote thorough research into the influence and impact of hypermobility on all facets of the tourism industry, including local communities and to demonstrate the industry's economic contribution.

From the sixteenth to eighteenth century, China underwent a commercial revolution similar to the one in contemporaneous Europe. The rise of market did foster the rise of a nascent bourgeois and the concomitant rise of a liberal, populist version of Confucianism, which advocated a more decentralized and less authoritarian political system in the last few decades of the Ming dynasty (1368–1644). But after the collapse of the Ming Empire and the establishment of the Qing Empire (1644–1911) by the Manchu conquerors, the new rulers designated the late-Ming liberal ideologies as heretics, and they resurrected the most conservative form of Confucianism as the political orthodoxy. Under the principle of filial piety given by this orthodoxy, the whole empire was imagined as a fictitious family with the emperor as the grand patriarch and the civil bureaucrats and subjects as children or grandchildren. Under the highly centralized administrative and communicative apparatus of the Qing state, this ideology of the fictitious patrimonial state penetrated into the lowest level of the society. The subsequent paternalist, authoritarian, and moralizing politics of the Qing state contributed to China’s nontransition to capitalism despite its advanced market economy, and helped explain the peculiar form and trajectory of China’s popular contention in the eighteenth century. I also argue that this tradition of fictitious patrimonial politics continued to shape the state-making processes in twentieth-century China and beyond.

This study aims to improve the accuracy of hyperspectral estimation of soil organic matter content.

Based on the uncertainty in spectral estimation, 76 soil samples collected in Zhangqiu District, Jinan City, Shandong Province, were studied in this paper. First, the spectral transformation of the spectral data after denoising was carried out by means of 11 transformation methods such as reciprocal and square, and the estimation factor was selected according to the principle of maximum correlation. Secondly, the grey weighted distance was used to calculate the grey relational degree between the samples to be estimated and the known patterns, and the local linear regression estimation model of soil organic matter content was established by using the pattern samples closest to the samples to be identified. Thirdly, the models were optimized by gradually increasing the number of modeling samples and adjusting the decision coefficient, and a comprehensive index was constructed to determine the optimal predicted value. Finally, the determination coefficient and average relative error are used to evaluate the validity of the model.

The results show that the maximum correlation coefficient of the seven estimated factors selected is 0.82; the estimation results of 14 test samples are of high accuracy, among which the determination coefficient R² = 0.924, and the average relative error is 6.608%.

Studies have shown that it is feasible and effective to estimate the content of soil organic matter by using grey correlation local linear regression model.

The paper succeeds in realizing both the soil organic matter hyperspectral grey relation estimating pattern based on the grey relational theory and the estimating pattern by using the local linear regression.

This paper aims to analyse the effect of soft soil grouting on the deformation of the closed shield tunnel with the measured data.

Combining the measured data of vertical, horizontal and convergence deformation of the adjacent tunnel during the grouting construction in foundation pit engineering, the influence of grouting on metro tunnel in soft soil area is analyzed.

The researches indicate that early grouting has the main effect on the horizontal displacement of the tunnel; Due to the disturbing effect of the uninterrupted grouting construction on the soil and the transfer pressure of the rheological soil to the bottom of the tunnel, the tunnel is obviously lifted; And the convergence deformation of the tunnel increases caused by the overburden pressure in the vertical direction, so that the tunnel appears the phenomenon of staggered seam, large opening of bolted joint, damaged segment even leakage of water.

The study based on the field monitoring data is rarely reported, especially the topic about inadvertent grouting in soft soil area is likely to cause severe deformation of adjacent metro tunnel.

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

The shield tunnels closely constructed near the foundations have an inevitable influence on the structures, even results in the large settlement or uplift of the structures.

The comparison of structural deformation of three different foundations is presented based on the field monitoring data.

Shield tunnelling parameters vary for the different types of foundations. For the long pile foundations, the recommended speed is 3 to 4 cm/min, the grouting pressure is about 0.3 MPa and the grouting rate ranges from 150 to 180.

The study based on the field monitoring data is rarely reported, especially the topic about the structural deformation of different types of the foundations.